Understand the Scope of Search Engine Optimization in 2016

Google’s prime goal of delivering the most relevant answers to a search query won’t change in 2016. However, a few changes in technology and Internet user behavior will prompt some fine-tuning to search engine optimization strategy. Understanding these will help you make the right decisions for your business or team. Read on to see some … Read more

5 Digital-Marketing Tactics to Ditch in 2016

Read on to understand which digital-marketing tactics you should consider ditching in 2016. 1. Having a desktop-only accessible website The mobile website living separately from the desktop website no longer flies with Google. The dominant search engine has made it very clear that a traditional website that doesn’t adjust to the user’s screen size won’t … Read more