How to reach today’s B2B buyer: A hybrid sales and marketing model

Today’s buyer wields more power than ever before. They enjoy access to more information and are better informed about your company and products. Not only this, but they are more knowledgeable than ever before because they spend more time doing self-guided research. The art of the cold call is dead to today’s buyer – they … Read more

Content marketing: How do you get value from it in email marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” It is all well and good developing programmes to drive sales and revenue, after all that’s what most brands are looking at as … Read more