It has come to your attention that your mobile app and your social media pages are not amassing enough leads to your business. You’re left with nothing but a question why it is not going as you’ve initially planned. You’ve studied your target audience’s profile and set a clear path to increase people’s awareness towards … Read more
With 2016 now just weeks away, marketers are turning their attention to new year planning with a new study revealing the biggest trends and anxieties marketers will face in the coming year – with social commerce topping the list. The study of 100 UK marketers by digital marketing agency Greenlight, suggests that more than half … Read more
Today’s buyer wields more power than ever before. They enjoy access to more information and are better informed about your company and products. Not only this, but they are more knowledgeable than ever before because they spend more time doing self-guided research. The art of the cold call is dead to today’s buyer – they … Read more