Google’s prime goal of delivering the most relevant answers to a search query won’t change in 2016. However, a few changes in technology and Internet user behavior will prompt some fine-tuning to search engine optimization strategy. Understanding these will help you make the right decisions for your business or team. Read on to see some … Read more
Putting up a website isn’t really the hard part. Just about anyone can launch an online store and start selling products in a very short amount of time. But, there’s potential bad news here, as well. As the common saying goes, the devil is in the details. In fact, there is so much more to ecommerce … Read more
Read on to understand which digital-marketing tactics you should consider ditching in 2016. 1. Having a desktop-only accessible website The mobile website living separately from the desktop website no longer flies with Google. The dominant search engine has made it very clear that a traditional website that doesn’t adjust to the user’s screen size won’t … Read more