Google has long offered ads that show up on its search engine results. But they also offer ads on blogs and information sites, known as “the Content Network.” When Google first launched the AdWords Content Network the advertiser had very little control over how or where the ads were shown. Many early users of the Content … Read more
At a recurring obsession among us digital media watchers: In the war for non-paid video content dominance, will Facebook conquer or will YouTube continue its reign? Thanks to some compelling data from Visible Measures, a content advertising technology company, partial answers may be emerging: What if we threw a war and neither Facebook nor YouTube came?* ^ * … Read more
TWTR CEO Jack Dorsey has been hinting at the company’s intention to create customer service products since he took the helm six months ago. Finally this week, the company announced new tools intended to improve interactions between businesses and users on Twitter TWTR — steps that could help generate a new revenue steam for Twitter down the line. On Thursday, Twitter … Read more