Today’s consumers block out online marketing and sales content, but they respond to content marketing’s “Teach, Don’t Sell” approach. I’ll share three ways to do it. The idea of teaching instead of selling seems to turn marketing on its head, and yet it’s at the core of content marketing. “Teach, don’t sell” is exactly what makes … Read more
Facebook’s popular Messenger app has hit 800 million monthly active users, up from 700 million six months ago, the social media giant said on Thursday. The messaging app was the fastest growing app in the U.S. last year, according to Nielsen. And Messenger is now the second most popular iOS app of all time, behind … Read more
Email marketing is a tough sell for any company. Consumers are used to glazing over as they read through their email for the day, and only the most interesting or useful emails will be opened before they are deleted. Even if an email is opened, getting readers to click is another challenge. These six email … Read more