Small Businesses Need to Know About Digital Transformation and Disruption

Although a small or medium-sized business’s digital transformation may not be as large an undertaking as it would be for a big corporation, it is every bit as significant. Some small businesses think their size creates some kind of immunity when it comes to digitalization. They assume, because they are “small,” they don’t need to … Read more

How to reach today’s B2B buyer: A hybrid sales and marketing model

Today’s buyer wields more power than ever before. They enjoy access to more information and are better informed about your company and products. Not only this, but they are more knowledgeable than ever before because they spend more time doing self-guided research. The art of the cold call is dead to today’s buyer – they … Read more

How I Overcame My Fears And Became An Entrepreneur

“Entrepreneurialism isn’t part of my professional hardwiring,” says Sallie Krawcheck. “At least not until recently.” Have you ever had one of those head-slapping, a-ha moments? An insight that, looking back, seems to divide things into “before” and “after”? I’ve had a handful. This particular one hit me not long ago, as I was applying mascara: … Read more