8 Questions to Ask Before Redesigning Your Website

If your small business’s website isn’t gaining traffic, actively engaging customers or targeting the right personas, it might be time for a redesign. This is particularly true if your site’s been online for more than a year and isn’t updated frequently. It’s important to stay relevant — nothing screams “behind the times” like an outdated … Read more

4 DIY Marketing Tips for Empty-Wallet Entrepreneurs

Love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are bootstrapping, we can’t afford strategy!” #WhatYouAreReallySaying: “We don’t know what to do to build a strategy, and we don’t have the money to buy expensive consultants.” The dilemma for the Do-It-Yourself entrepreneur is that you can’t afford to … Read more

Facebook Offers Rare Glimpse Into Formula Behind News Feed

Facebook Inc. offered a rare glimpse into how it ranks and shows content in its News Feed, part of an effort to provide more transparency about its operations as the social network’s cultural and political influence continue to grow. The disclosures, though lacking in detail, are notable in part because they come in the wake … Read more