8 Questions to Ask Before Redesigning Your Website

If your small business’s website isn’t gaining traffic, actively engaging customers or targeting the right personas, it might be time for a redesign. This is particularly true if your site’s been online for more than a year and isn’t updated frequently. It’s important to stay relevant — nothing screams “behind the times” like an outdated … Read more

Facebook Offers Rare Glimpse Into Formula Behind News Feed

Facebook Inc. offered a rare glimpse into how it ranks and shows content in its News Feed, part of an effort to provide more transparency about its operations as the social network’s cultural and political influence continue to grow. The disclosures, though lacking in detail, are notable in part because they come in the wake … Read more

SOCIAL INTELLIGENCE IS CHANGING MARKET RESEARCH

We’ve heard it 100 times: “We’re targeting millennials.” Really? What does millennial even mean? Google tells us; “There are no precise dates for when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s. So you’re targeting anyone from 10 years old to 34 … Read more