Company Most Common IT Mistakes: Which Ones Are You Making?

In small-to-medium sized business, there’s generally more work to do than employees to help. Unfortunately, that means that some of the most important aspects of keeping a business running smoothly are overlooked, like the technology department. However, that’s one of the biggest mistakes any business could make. Since technology is most likely at the heart … Read more

Small Businesses Need to Know About Digital Transformation and Disruption

Although a small or medium-sized business’s digital transformation may not be as large an undertaking as it would be for a big corporation, it is every bit as significant. Some small businesses think their size creates some kind of immunity when it comes to digitalization. They assume, because they are “small,” they don’t need to … Read more

Content marketing: How do you get value from it in email marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” It is all well and good developing programmes to drive sales and revenue, after all that’s what most brands are looking at as … Read more