“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” It is all well and good developing programmes to drive sales and revenue, after all that’s what most brands are looking at as … Read more
We all have bad work habits, and most of us are content to get away with them for the foreseeable future. Sure, they may make us a little less productive, and they might not look great in a performance review, but they’re relatively innocuous when they creep into our daily lives. When you step up … Read more
If you were pressed to describe the stereotypical entrepreneur, which words would you use? Passionate? Dedicated? Optimistic? Sure, those apply. But insecure and troublemaker are more accurate, according to ’treps who know a success when they see one. Do the following traits, characteristics and quirks describe you? Well then, you might be an entrepreneur (at … Read more