Marketing
Google has long offered ads that show up on its search engine results. But they also offer ads on blogs and information sites, known as “the Content Network.” When Google first launched the AdWords Content Network the advertiser had very little control over how or where the ads were shown. Many early users of the Content … Read more
At a recurring obsession among us digital media watchers: In the war for non-paid video content dominance, will Facebook conquer or will YouTube continue its reign? Thanks to some compelling data from Visible Measures, a content advertising technology company, partial answers may be emerging: What if we threw a war and neither Facebook nor YouTube came?* ^ * … Read more
Facebook’s popular Messenger app has hit 800 million monthly active users, up from 700 million six months ago, the social media giant said on Thursday. The messaging app was the fastest growing app in the U.S. last year, according to Nielsen. And Messenger is now the second most popular iOS app of all time, behind … Read more