At a recurring obsession among us digital media watchers: In the war for non-paid video content dominance, will Facebook conquer or will YouTube continue its reign? Thanks to some compelling data from Visible Measures, a content advertising technology company, partial answers may be emerging: What if we threw a war and neither Facebook nor YouTube came?* ^ * … Read more
TWTR CEO Jack Dorsey has been hinting at the company’s intention to create customer service products since he took the helm six months ago. Finally this week, the company announced new tools intended to improve interactions between businesses and users on Twitter TWTR — steps that could help generate a new revenue steam for Twitter down the line. On Thursday, Twitter … Read more
Today’s consumers block out online marketing and sales content, but they respond to content marketing’s “Teach, Don’t Sell” approach. I’ll share three ways to do it. The idea of teaching instead of selling seems to turn marketing on its head, and yet it’s at the core of content marketing. “Teach, don’t sell” is exactly what makes … Read more