Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that might change their strategic approach. Let’s have a look at 10 facts about […]
Facebook FB has had plenty to celebrate lately. It just turned 12, and in something of a birthday gift to itself, it reported stellar financial results for the fourth quarter two weeks ago. It’s no wonder then that COO Sheryl Sandberg and CFO Dave Wehner sounded upbeat during an on-stage interview at a Goldman Sachs technology conference in San Francisco, … Read more
At a recurring obsession among us digital media watchers: In the war for non-paid video content dominance, will Facebook conquer or will YouTube continue its reign? Thanks to some compelling data from Visible Measures, a content advertising technology company, partial answers may be emerging: What if we threw a war and neither Facebook nor YouTube came?* ^ * … Read more
TWTR CEO Jack Dorsey has been hinting at the company’s intention to create customer service products since he took the helm six months ago. Finally this week, the company announced new tools intended to improve interactions between businesses and users on Twitter TWTR — steps that could help generate a new revenue steam for Twitter down the line. On Thursday, Twitter … Read more