TIPS ON USING THE GOOGLE CONTENT NETWORK FOR PPC ADS

Google has long offered ads that show up on its search engine results. But they also offer ads on blogs and information sites, known as “the Content Network.” When Google first launched the AdWords Content Network the advertiser had very little control over how or where the ads were shown. Many early users of the Content … Read more

ON GROWTH FACEBOOK AND INSTAGRAM NOW; WHATSAPP, MESSENGER LATER

Facebook FB has had plenty to celebrate lately. It just turned 12, and in something of a birthday gift to itself, it reported stellar financial results for the fourth quarter two weeks ago. It’s no wonder then that COO Sheryl Sandberg and CFO Dave Wehner sounded upbeat during an on-stage interview at a Goldman Sachs technology conference in San Francisco, … Read more