We live in a digitally connected world, and that means more people than ever are leaving digital signals for marketers to follow as they use mobile apps, social media, email in-boxes and so on. And here’s the good news. People actually want marketers to follow — just not too closely. It’s all about being awesome with people, … Read more
Digital marketing trends are exciting to watch because the industry is extremely fast-paced. According to eMarketer, 2016 will be the year display ad spending surpasses search ad spending, mobile spending is nearly twice as high as desktop spending and video will account for nearly a third of the total ad spend in the United States … Read more
Google has long offered ads that show up on its search engine results. But they also offer ads on blogs and information sites, known as “the Content Network.” When Google first launched the AdWords Content Network the advertiser had very little control over how or where the ads were shown. Many early users of the Content … Read more