Facebook FB has had plenty to celebrate lately. It just turned 12, and in something of a birthday gift to itself, it reported stellar financial results for the fourth quarter two weeks ago. It’s no wonder then that COO Sheryl Sandberg and CFO Dave Wehner sounded upbeat during an on-stage interview at a Goldman Sachs technology conference in San Francisco, … Read more
Today’s consumers block out online marketing and sales content, but they respond to content marketing’s “Teach, Don’t Sell” approach. I’ll share three ways to do it. The idea of teaching instead of selling seems to turn marketing on its head, and yet it’s at the core of content marketing. “Teach, don’t sell” is exactly what makes … Read more
Email marketing is a tough sell for any company. Consumers are used to glazing over as they read through their email for the day, and only the most interesting or useful emails will be opened before they are deleted. Even if an email is opened, getting readers to click is another challenge. These six email … Read more