FACEBOOK LAUNCHES DISCOVER FEATURE FOR GROUPS

Facebook announced during its earnings call for the fourth quarter of 2015 and the full year that more than 1 billion people use groups each month, and the social network is testing steps to make those groups easier to find. UPDATE: Facebook confirmed in an email to SocialTimes Thursday afternoon that its new Discover tool for groups … Read more

INSTAGRAM BUSINESS PROFILES TEST NOW FEATURES ANALYTICS

If Instagram is going to introduce profiles for businesses, the next logical step is analytics for those profiles. Instagram scheduling tool Later shared the iOS screenshots below in a blog post, and it offered details on the available information to profiles with access to these features. According to Later, Instagram business profiles now feature a chart … Read more

TWITTER TO STOP COUNTING PHOTOS, LINKS TOWARD 140-CHARACTER LIMIT?

Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter. But brands have overlooked two other invaluable social platforms: Instagram and YouTube. Among those same businesses, just 60 percent engaged customers … Read more