kelvin.tan 
Love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are bootstrapping, we can’t afford strategy!” #WhatYouAreReallySaying: “We don’t know what to do to build a strategy, and we don’t have the money to buy expensive consultants.” The dilemma for the Do-It-Yourself entrepreneur is that you can’t afford to … Read more
In Success Secrets of the Online Marketing Superstars, the latest book from Entrepreneur Press introduces you to 22 innovators who have redefined online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. This edited excerpt focuses on leveraging the human aspect of Google+ to build your reputation and subject matter … Read more
Facebook Inc. offered a rare glimpse into how it ranks and shows content in its News Feed, part of an effort to provide more transparency about its operations as the social network’s cultural and political influence continue to grow. The disclosures, though lacking in detail, are notable in part because they come in the wake … Read more