If your small business’s website isn’t gaining traffic, actively engaging customers or targeting the right personas, it might be time for a redesign. This is particularly true if your site’s been online for more than a year and isn’t updated frequently. It’s important to stay relevant — nothing screams “behind the times” like an outdated … Read more
Love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are bootstrapping, we can’t afford strategy!” #WhatYouAreReallySaying: “We don’t know what to do to build a strategy, and we don’t have the money to buy expensive consultants.” The dilemma for the Do-It-Yourself entrepreneur is that you can’t afford to … Read more
In Success Secrets of the Online Marketing Superstars, the latest book from Entrepreneur Press introduces you to 22 innovators who have redefined online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. This edited excerpt focuses on leveraging the human aspect of Google+ to build your reputation and subject matter … Read more