Today’s consumers block out online marketing and sales content, but they respond to content marketing’s “Teach, Don’t Sell” approach. I’ll share three ways to do it. The idea of teaching instead of selling seems to turn marketing on its head, and yet it’s at the core of content marketing. “Teach, don’t sell” is exactly what makes … Read more
Email marketing is a tough sell for any company. Consumers are used to glazing over as they read through their email for the day, and only the most interesting or useful emails will be opened before they are deleted. Even if an email is opened, getting readers to click is another challenge. These six email … Read more
Instagram is the social media platform that results in the most engagement — despite the fact that we actually have fewer followers on Instagram than we do on Facebook. On Instagram, we have more of our audience liking our pictures, commenting, tagging their friends and posting pictures of themselves — including pictures of them wearing … Read more