Marketing
More consumers than ever are now making purchases using their mobile devices. CIO reports that 28 percent of sales are now conducted on mobile devices, primarily smartphones. Last year, sales using smartphones increased by 87 percent year-over-year with sales via tablets growing by 52 percent. Clearly, mobile marketing is the way of the future. And … Read more
We live in a digitally connected world, and that means more people than ever are leaving digital signals for marketers to follow as they use mobile apps, social media, email in-boxes and so on. And here’s the good news. People actually want marketers to follow — just not too closely. It’s all about being awesome with people, … Read more
In today’s digital world, regardless of what business you’re in, it’s important to understand that you are also in the media business. This means that whatever you sell — be it health supplements, jewelry, “how to make money” courses or anything in between — you are also in the business of putting out content related to your industry … Read more