Marketing
Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I buy a wetsuit on Amazon, the ads that find me and try to sell me another wetsuit are flat-out annoying. What advertisers really … Read more
Pinterest, the visual-image social media-sharing site, has 176 million registered users and 100 million active users worldwide, according to DMR Stats. Those users — 85 percent of whom are women — use the site to pin images from online content they love and share them with their fans and followers. From the perspective of small … Read more
Did Pinterest create a culture of do-it-yourselfers, or did the DIY nation create Pinterest? The answer may not be certain, but we do know that a lot of customers love to do things on their own. If you’re a marketer, it’s vital for you to understand how to target these customers for maximum return on … Read more