Superior customer loyalty is critically important for any successful business.
In a content-rich world, a single image is worth the proverbial thousand words, and a video can condense a whole story into a narrative more stunning than simple plain text. Brands increasingly find that their customers crave visual content, as evidenced by the popularity of social platforms such as Instagram, Pinterest and YouTube. Study their … Read more
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities. Many marketers religiously monitor their Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. … Read more
More consumers than ever are now making purchases using their mobile devices. CIO reports that 28 percent of sales are now conducted on mobile devices, primarily smartphones. Last year, sales using smartphones increased by 87 percent year-over-year with sales via tablets growing by 52 percent. Clearly, mobile marketing is the way of the future. And … Read more