TWITTER TO STOP COUNTING PHOTOS, LINKS TOWARD 140-CHARACTER LIMIT?

Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter. But brands have overlooked two other invaluable social platforms: Instagram and YouTube. Among those same businesses, just 60 percent engaged customers … Read more

FACEBOOK CURATOR VS. UNBIASED NEWS SURFACING

Anonymous sources recently claimed that Facebook’s Trending Topics may not be as algorithm-driven as believed. Facebook strongly denied the allegations, but are the algorithms receiving help from curators to surface topics in the Trending box? With so many people getting their news from Facebook, is it ethical to emphasize or devalue certain news in the trending topics? … Read more

FACEBOOK BRINGING 360 PHOTOS TO NEWS FEED, SAMSUNG GEAR VR

360-degree photos are coming to Facebook’s News Feed and the Samsung Gear VR. Facebook-owned virtual reality company Oculus VR announced in a blog post that the feature will launch “in the coming weeks,” writing: In the coming weeks, Facebook will add 360 photos to News Feed. You’ll be able to take a panoramic photo from your phone or … Read more