8 SOCIAL MEDIA MISTAKES THAT ARE KILLING YOUR BRAND

Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation. This article will walk you through eight social media marketing mistakes you should avoid at all costs. 1. Not properly vetting and supervising your social media managers … Read more

5 SOCIAL MEDIA MARKETING METRICS YOU SHOULD BE TRACKING

Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities. Many marketers religiously monitor their Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. … Read more