Reaction to the new Instagram logo introduced earlier this week was fast and furious, and the revamped application didn’t fare too well, either.
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THINK YOUR AUDIENCE IS TOO SMALL? WHY THAT’S GREAT FOR BUSINESS
In today’s crowded retail space, many retailers have developed a niche audience. While that may seem like a hard way to scale and grow their businesses, their initial core audiences have become dedicated and genuine customers. Once you find your niche, you can begin to scale to reach similar audiences, as opposed to dedicating all … Read more
EMBRACING THE POWER OF SUPERFANS AND SOCIAL MEDIA
As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand on social media, buy from … Read more