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We live in a digitally connected world, and that means more people than ever are leaving digital signals for marketers to follow as they use mobile apps, social media, email in-boxes and so on. And here’s the good news. People actually want marketers to follow — just not too closely. It’s all about being awesome with people, … Read more
In today’s digital world, regardless of what business you’re in, it’s important to understand that you are also in the media business. This means that whatever you sell — be it health supplements, jewelry, “how to make money” courses or anything in between — you are also in the business of putting out content related to your industry … Read more
Influencer marketing is one of the hottest strategies today, which means there are plenty of marketers out there wanting to build mutually beneficial relationships. Here are seven steps to get them to share. 1. SHARE THEIR CONTENT. Sharing your influencer’s content is an easy way to get them to notice you. Determine what platforms they’re most active … Read more