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Like all savvy business owners, you’ve invested significant resources into building up a social network you are proud of. You’ve got a wide fan base, enough “likes” and “followers” to make you feel validated, and have begun to generate engagement among your consumers. You’re on every major platform and a few of the newer, more … Read more
The entrepreneurial life is busy. You spend an long hours growing your business and serving your customers. On top of all of that, you have the normal responsibilities of life. You throw in a family, and it seems like there’s not enough time in each week. You have to stay ahead of new technology and … Read more
In Facebook ads, the picture is flat out more important than the text. Perhaps 80 percent of the click-effectiveness of your ad will be determined by the image you choose and the headline you provide for that image, with 70 percent coming from the image alone. When you’re thinking about images on your ads, the … Read more