STRATA living is the norm in land-scarce areas such as Kuala Lumpur and other cities in Malaysia. The concept of strata was introduced in Peninsular Malaysia in 1985 as a form of property ownership and development format that caters for the subdivision of buildings to ensure higher density and better efficiency of land utilization. In … Read more
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities. Many marketers religiously monitor their Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. … Read more
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers a five-step plan for successfully managing your social media marketing strategy. The first step to any social media marketing strategy is to … Read more