Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities. Many marketers religiously monitor their Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. … Read more
More consumers than ever are now making purchases using their mobile devices. CIO reports that 28 percent of sales are now conducted on mobile devices, primarily smartphones. Last year, sales using smartphones increased by 87 percent year-over-year with sales via tablets growing by 52 percent. Clearly, mobile marketing is the way of the future. And … Read more
Influencer marketing is one of the hottest strategies today, which means there are plenty of marketers out there wanting to build mutually beneficial relationships. Here are seven steps to get them to share. 1. SHARE THEIR CONTENT. Sharing your influencer’s content is an easy way to get them to notice you. Determine what platforms they’re most active … Read more