social media

4 Key Reasons Local Businesses Fail When Using Google AdWords

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You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you. AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of the time when advertisers get bad … Read more

10 Budget-Conscious Digital Marketing Strategies

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While startups with mega-valuations and millions of dollars in venture capital may get all the attention, most startups are on much leaner budgets. In 2014, for example, 82 percent of U.S. startups were self-funded. For the majority of these startups, then, drawing up an efficient, cost-effective budget is necessary for the company’s survival. Below are … Read more