This could be the defining year when marketing fully transforms from stagnant strategy to streamlined messaging across multiple platforms. A wealth of emerging tools is enabling marketers to take advantage of new opportunities for communicating with audiences. And as the role of content marketing changes, so do the relationships of brands with existing and new … Read more
There are many moving parts involved in marketing, and the online elements increase in importance with each passing day. Much of what happens online now revolves around content. It’s how you get found, why people pay attention, and how you start to exchange value. Without a content platform to build from, a great deal of … Read more
We live in a digitally connected world, and that means more people than ever are leaving digital signals for marketers to follow as they use mobile apps, social media, email in-boxes and so on. And here’s the good news. People actually want marketers to follow — just not too closely. It’s all about being awesome with people, … Read more