In a content-rich world, a single image is worth the proverbial thousand words, and a video can condense a whole story into a narrative more stunning than simple plain text. Brands increasingly find that their customers crave visual content, as evidenced by the popularity of social platforms such as Instagram, Pinterest and YouTube. Study their … Read more
This could be the defining year when marketing fully transforms from stagnant strategy to streamlined messaging across multiple platforms. A wealth of emerging tools is enabling marketers to take advantage of new opportunities for communicating with audiences. And as the role of content marketing changes, so do the relationships of brands with existing and new … Read more
There are many moving parts involved in marketing, and the online elements increase in importance with each passing day. Much of what happens online now revolves around content. It’s how you get found, why people pay attention, and how you start to exchange value. Without a content platform to build from, a great deal of … Read more