Facebook’s algorithm will change — yet again. The algorithm update is twofold this time: Facebook will analyze the time spent on a given piece of content and will spread out content from the same publisher (challenging pages once more). This update comes as no surprise. Facebook is trying to curate the most relevant and engaging … Read more
In Facebook ads, the picture is flat out more important than the text. Perhaps 80 percent of the click-effectiveness of your ad will be determined by the image you choose and the headline you provide for that image, with 70 percent coming from the image alone. When you’re thinking about images on your ads, the … Read more
Although many already have given up on the idea that it’s possible to connect to customers for free on Facebook, others argue hope remains. Before getting started, though, let’s acknowledge the naysayers have a point. In early 2014, Social@Ogilvy noted brands with some of the largest Facebook followings had a paltry 2% organic reach. That … Read more