Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that might change their strategic approach. Let’s have a look at 10 facts about […]
Instagram is one of the leading social media platforms on the Web today, so it makes sense that a lot of small businesses are finding unique ways to use it to boost their own sales. At first glance, Instagram may not appear to be a great venue for marketing your products and/or services, but with … Read more
There is a lot of talk about the constantly changing Facebook algorithms and how they’re putting paid content, particularly video content, above other non-paid posts. The bad news for businesses: If you’re not paying, even just a little, the likelihood of you getting in front of your target customers en masse isn’t high. The good … Read more
Facebook’s algorithm will change — yet again. The algorithm update is twofold this time: Facebook will analyze the time spent on a given piece of content and will spread out content from the same publisher (challenging pages once more). This update comes as no surprise. Facebook is trying to curate the most relevant and engaging … Read more