Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that might change their strategic approach. Let’s have a look at 10 facts about […]
Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I buy a wetsuit on Amazon, the ads that find me and try to sell me another wetsuit are flat-out annoying. What advertisers really … Read more
Social media, social media and more social media! Constantly hear about it. It’s everywhere. However, as a busy entrepreneur and business owner, are you properly using social media to help your company grow? Be introspective and tell the truth. My answer was “no.” Yes, I know my three teenage children are living on Instagram, Facebook … Read more
In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author and social media expert Beth Hayden offers reasons and tips … Read more