Social Media

Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that might change their strategic approach. Let’s have a look at 10 facts about […]

PINTEREST UPDATES IOS APP WITH FASTER PERFORMANCE, MORE

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Pinterest updated its iOS application, improving its performance and adding “a new modern look” that puts more focus on Pins. With this update, Pinterest will now load content faster while users browse. Specifically, the app’s home feed now loads “up to three times faster” than before, so users won’t need to wait as long for images to load. In … Read more

EMBRACING THE POWER OF SUPERFANS AND SOCIAL MEDIA

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As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand on social media, buy from … Read more