5 SOCIAL MEDIA MARKETING METRICS YOU SHOULD BE TRACKING

Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities. Many marketers religiously monitor their Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. … Read more

HOW TO CRAFT YOUR SOCIAL MEDIA MARKETING PLAN

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers a five-step plan for successfully managing your social media marketing strategy. The first step to any social media marketing strategy is to … Read more

10 WAYS TO MAXIMIZE YOUR FACEBOOK BUSINESS PAGE

If you are wondering how to get the most out of your Facebook business page, you are not alone. With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses just have a Facebook page for the sake of having one, you can learn how to … Read more