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If Instagram is going to introduce profiles for businesses, the next logical step is analytics for those profiles. Instagram scheduling tool Later shared the iOS screenshots below in a blog post, and it offered details on the available information to profiles with access to these features. According to Later, Instagram business profiles now feature a chart … Read more
Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter. But brands have overlooked two other invaluable social platforms: Instagram and YouTube. Among those same businesses, just 60 percent engaged customers … Read more
Anonymous sources recently claimed that Facebook’s Trending Topics may not be as algorithm-driven as believed. Facebook strongly denied the allegations, but are the algorithms receiving help from curators to surface topics in the Trending box? With so many people getting their news from Facebook, is it ethical to emphasize or devalue certain news in the trending topics? … Read more