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Social media marketing is the best way to introduce people to your brand. It is an excellent medium to promote your brand to potential customers. Building brand awareness is very valuable to any business. Many online shoppers find product information from social media networks and accordingly their shopping behavior is influenced and it helps create … Read more
Digital marketing trends are exciting to watch because the industry is extremely fast-paced. According to eMarketer, 2016 will be the year display ad spending surpasses search ad spending, mobile spending is nearly twice as high as desktop spending and video will account for nearly a third of the total ad spend in the United States … Read more
Google has long offered ads that show up on its search engine results. But they also offer ads on blogs and information sites, known as “the Content Network.” When Google first launched the AdWords Content Network the advertiser had very little control over how or where the ads were shown. Many early users of the Content … Read more