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User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google. Gone are the days when posting a 400-word article with a 2% keyword density could boost a page’s search rankings. … Read more
More consumers than ever are now making purchases using their mobile devices. CIO reports that 28 percent of sales are now conducted on mobile devices, primarily smartphones. Last year, sales using smartphones increased by 87 percent year-over-year with sales via tablets growing by 52 percent. Clearly, mobile marketing is the way of the future. And … Read more
Most businesses today have wised up to the power that social media has to influence and build one on one relationships with users. Which means most businesses have a presence on the social media networks that matter to their users. However, in spite of all the ballyhooing about the medium, social media marketing is still … Read more