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Although many already have given up on the idea that it’s possible to connect to customers for free on Facebook, others argue hope remains. Before getting started, though, let’s acknowledge the naysayers have a point. In early 2014, Social@Ogilvy noted brands with some of the largest Facebook followings had a paltry 2% organic reach. That … Read more
There are many moving parts involved in marketing, and the online elements increase in importance with each passing day. Much of what happens online now revolves around content. It’s how you get found, why people pay attention, and how you start to exchange value. Without a content platform to build from, a great deal of … Read more
Social media has been called many things over its short but storied history, but one thing it has almost never been called is “slow.” There’s a common, implicit understanding that the results social media marketing delivers are primarily immediate. The social success stories we constantly hear about are the ones that happen overnight. This conception … Read more