Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation. This article will walk you through eight social media marketing mistakes you should avoid at all costs. 1. Not properly vetting and supervising your social media managers … Read more
RATHER than being just an art form, architecture should be the art of problem-solving, said Rocco S K Yim, executive director and founder of Hong Kong-based Rocco Design Architects, at the Datum:KL 2015 International Architectural Design Conference. Organised by the Malaysian Institute of Architects, it was held in Kuala Lumpur. “This emphasis on visual effect … Read more
Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” … Read more