There are many moving parts involved in marketing, and the online elements increase in importance with each passing day. Much of what happens online now revolves around content. It’s how you get found, why people pay attention, and how you start to exchange value. Without a content platform to build from, a great deal of … Read more
In a typical home purchase, the sale takes place shortly after the offer has been accepted, and the transaction is completed at closing. Since most buyers don’t have the money to pay cash, a mortgage is usually used to finance the purchase: The buyer puts down a certain percentage of the purchase price (the down … Read more
Social media has been called many things over its short but storied history, but one thing it has almost never been called is “slow.” There’s a common, implicit understanding that the results social media marketing delivers are primarily immediate. The social success stories we constantly hear about are the ones that happen overnight. This conception … Read more