Social Media
Although many already have given up on the idea that it’s possible to connect to customers for free on Facebook, others argue hope remains. Before getting started, though, let’s acknowledge the naysayers have a point. In early 2014, Social@Ogilvy noted brands with some of the largest Facebook followings had a paltry 2% organic reach. That … Read more
Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation. This article will walk you through eight social media marketing mistakes you should avoid at all costs. 1. Not properly vetting and supervising your social media managers … Read more
Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” … Read more