5 SOCIAL MEDIA MARKETING METRICS YOU SHOULD BE TRACKING

Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities. Many marketers religiously monitor their Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. … Read more

WHAT DO YOU NEED TO KNOW ABOUT ONLINE MARKETING AND TWITTER

Twitter, a tool for short message communication, allows the users to send out tweets or messages (140 characters in length) to your followers. Generally the tweets can consist of a link to videos, photographs, or any web content (like PDF documents, website pages, blog posts, etc). Since pictures are worth thousands of words, you can … Read more