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There’s no shortage of social media marketing tactics to promote your brand online, but not all of them are efficient. As a marketer, you have a finite number of hours in the day and a finite budget to work with, not to mention pressure to get the best results possible. So, you’re going to be … Read more
Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation. This article will walk you through eight social media marketing mistakes you should avoid at all costs. 1. Not properly vetting and supervising your social media managers … Read more
Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” … Read more