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There is a lot of talk about the constantly changing Facebook algorithms and how they’re putting paid content, particularly video content, above other non-paid posts. The bad news for businesses: If you’re not paying, even just a little, the likelihood of you getting in front of your target customers en masse isn’t high. The good … Read more
Having a strong social media presence is crucial for essentially every brand — no secret there; you are already well aware of this essential need. However, the wrong social media approach can disengage followers, resulting in missed opportunities and an overall negative impact on your revenue potential. Mastering social media, overall, isn’t rocket science: A … Read more
Facebook’s algorithm will change — yet again. The algorithm update is twofold this time: Facebook will analyze the time spent on a given piece of content and will spread out content from the same publisher (challenging pages once more). This update comes as no surprise. Facebook is trying to curate the most relevant and engaging … Read more