7 SOCIAL MEDIA TIPS FOR NON-TECH ENTREPRENEUR

Social media, social media and more social media! Constantly hear about it. It’s everywhere. However, as a busy entrepreneur and business owner, are you properly using social media to help your company grow? Be introspective and tell the truth. My answer was “no.” Yes, I know my three teenage children are living on Instagram, Facebook … Read more

HOW TO ATTRACT CUSTOMERS THROUGH PINTEREST

In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author and social media expert Beth Hayden offers reasons and tips … Read more

3 WAYS FOR CONTENT MARKETERS TO ENCOURAGE CONSUMER LOYALTY

This could be the defining year when marketing fully transforms from stagnant strategy to streamlined messaging across multiple platforms. A wealth of emerging tools is enabling marketers to take advantage of new opportunities for communicating with audiences. And as the role of content marketing changes, so do the relationships of brands with existing and new … Read more