Technology | Wealth Mastery Academy - Part 19

Category Archives for "Technology"

How social media has become increasingly integral to content marketing strategy

The use of social media within content marketing strategies is set for a rapid increase according to new research from the Content Marketing Association (CMA) which says that 80% of companies plan to increase its use with nearly half  (47%) looking to increase use by up to 50%. This is set to lead to increased […]

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How to reach today’s B2B buyer: A hybrid sales and marketing model

Today’s buyer wields more power than ever before. They enjoy access to more information and are better informed about your company and products. Not only this, but they are more knowledgeable than ever before because they spend more time doing self-guided research. The art of the cold call is dead to today’s buyer – they […]

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Content marketing: How do you get value from it in email marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” It is all well and good developing programmes to drive sales and revenue, after all that’s what most brands are looking at as […]

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